Detect your marketing marketing campaign objectives. Do you aim to boost Site targeted traffic or drive revenue? That's your target audience? Figuring out these aspects will assist in selecting an ad exchange aligned with the targets and tailored to the concentrate on market place.
Phase two: The moment logged in to your advert exchange, publishers established their ad stock by supplying necessary details regarding their advertisement House, format, sizing, and site within the webpage.
买方可针对每一次展示,使用自己专有的数据、优化方法和广告投放 技术来对所需的广告资源进行出价,同时可以只选择自己想要覆盖的网站、受众群体 或特定的广告空间类型来进行竞价并投放广告。
In depth analytics platform to evaluate the performance of ads and make educated decisions about campaigns
For instance, advertisers can use advertisement exchanges to blacklist specified Sites or classes that they do not want their ads to seem on, guaranteeing that their model will not be linked to inappropriate or irrelevant information.
The greater selection for publishers is to make use of a header bidding lover like Snigel. Our dedicated advertisement experts will connect you to definitely several advert exchanges and handle your advert strategy and advertisement tech to suit your needs. This fashion, you’ll maximize your advertisement earnings and optimize your website knowledge for your personal customers.
转载请在文章开头和结尾显眼处标注：作者、出处和链接。不按规范转载侵权必究。
Presents Sophisticated audience segmentation capabilities to ensure the right message reaches the proper shopper
发布商可以决定允许哪些广告客户、广告网络、广告格式和出价类 型的广告竞争其广告资源。
OpenX is perfect for medium to big publishers with a substantial degree of website traffic and a big stock of advertisement space.
This gives publishers far more Management around the adverts they present and the price of their advertisement inventory. And, since advertisers can see specifically exactly where their advertisements are going to be put, they’re usually willing to pay out bigger CPMs.
When you’re hunting for a scaled-down advertisement exchange from the retail area of interest, Criteo may very well be in your case. When Criteo started off out to be a demand from customers-facet System, it later on added an ad exchange and header bidding platform, Criteo Immediate Bidding, to its presenting.
To stop such deceptive procedures, it can be very important to opt for an ad exchange adhering on the Interactive Advertising and marketing Bureau (IAB) standards. The IAB has set forth tips and most effective practices within the digital marketing market, aiming to overcome advertisement fraud and increase Over-all transparency.
Smaato presents A selection of remedies for providing programmatic campaigns across many promotion formats which include video, Display here screen, and native.